| Copyright law governs the world of reprint rights, resell | | | | licensee) will be able to retain all the profits generated |
| rights, and private label rights products. This is by | | | | from any sales. |
| reason of the fact that a copyright attaches | | | | Typically a private label rights license will grant the |
| whenever a person creates an "original work." An | | | | recipient the right to make changes to the work. A |
| original work can be a book, a video, an article, or | | | | private label right license is much broader than a resell |
| software code (or more). Only the creator of the | | | | right license. Many private label right licenses will grant |
| original work has the right to exploit the work. in this | | | | the holder the right to change the content of the |
| context, the term "exploit" usually means the right to | | | | product to make it their own. Private label purchasers |
| sell. | | | | will go so far as to change the product name, the |
| The copyright holder also has the right to giveaway (or | | | | graphics, and the order in which information is provided. |
| transfer) rights to the work. An exclusive transfer | | | | Any sales generated are kept by the license |
| means that the person who receives the transfer is | | | | purchaser. |
| the only one who has received the transfer (thus the | | | | In general, a private label rights license is much more |
| word exclusive). A nonexclusive transfer means that | | | | valuable than a resell rights license. Private label rights |
| the copyright holder can grant the same transfer to as | | | | grant much more control to the licensee. |
| many other individuals as he or she chooses. | | | | Anyone considering getting involved in Internet |
| The transfer of rights is done by way of a license. The | | | | marketing using resell rights or Private label resell right |
| license will specify What the transferee can and | | | | products must review the terms of the license included |
| cannot do with the work -- the product in question. | | | | in the purchase in order to fully understand what he or |
| Typically, a resell license will allow the recipient to sell | | | | she can do with the product. |
| the product in its present form, without changes. The | | | | Do you want your a high quality private label rights |
| benefit to the recipient is that the recipient (the | | | | product for FREE? |