| Does the caption make you do a double take? The | | | | at that age!) induces girls to stay away for Lego toys. |
| reaction is understandable. The popular perception | | | | Lego blocks are professed to be designed to enhance |
| about Lego toys is that they are boy's toys. Though | | | | creativity and motor skills. Girls too have the right to |
| the Lego group use the term "children" in their | | | | develop their skills through play and performance. The |
| promotions, their products are predominantly male | | | | building blocks can be fun for girls to play with by |
| oriented. The toys are basically building blocks and it is | | | | building houses or setting backgrounds to act out their |
| an accepted fact that 'building' is a male oriented | | | | imaginary plays like the doctors or nurses. |
| activity. | | | | We need to encourage them with those ideas. Once |
| Gender equality is a much touted theme in our current | | | | they catch on, be assured that they will have as much |
| world. However, as the saying goes "the more things | | | | or more fun than boys. Lego does have some |
| change, more they remain the same". Even our | | | | products specifically meant for girls. The Pink Brick or |
| kindergartens and preschools encourage boys to play | | | | the House Building set has components that are |
| with Lego toys and girls with 'girl stuff' like dolls or play | | | | designed to perk the little lady's interest. Lego Belville |
| houses. Though no one actively discourage a girl from | | | | product is promoted as a girls toy. |
| playing with Lego building blocks, peer pressure (even | | | | |