| One great way of advertising your daycare business | | | | attaching a business card to them to give prospects |
| is through the use of flyers and postcards. Below we | | | | something smaller to hang on to. |
| examine some of the elements of good flyer design | | | | 7) Seek inspiration from what other service businesses |
| and consider how a childcare center could go about | | | | in your area are doing. Borrow ideas from other |
| distributing these kinds of promotions. | | | | industries rather from other daycare services. |
| Flyers and postcards are a cheap and effective way | | | | Distribution |
| of getting word out about your business. If you make | | | | 1) If you have a mailing list then you can post a flyer to |
| them yourself at home on your PC with MS Word or | | | | everyone on your database. Aside from this method |
| by using some of the free online templates that are | | | | the next best approach for mass distribution is door to |
| available you only have to consider printing costs. For a | | | | door. Be sure to check with your local post office to |
| more professional design or to print postcards you will | | | | make sure that you are in compliance with any local |
| need to use the services of a design professional and | | | | ordinances. |
| a commercial printer. | | | | 2) Once your daycare has opened for business ask |
| Daycare Business Flyer and Postcard Design | | | | mothers to pass on your flyers to other families that |
| 1) Focus on headlines that draw readers into reading | | | | they know that have young children. |
| your entire message. Don't be the one that gets | | | | 3) Think about the places where mothers of |
| thrown straight in the trash. | | | | preschoolers are likely to hang out and try to get your |
| 2) Include a strong call to action to try and get | | | | flyers or postcards posted on the walls and notice |
| prospects to call you right away. | | | | boards of these businesses and organizations. |
| 3) Postcards and flyers should set out information in a | | | | 4) Team up with other businesses that also target |
| clear and organized way. If it looks too cluttered | | | | families with children in your area and do a promotion |
| consider using the reverse side for some of the less | | | | featuring several businesses at once. |
| important details. | | | | Flyers and promotional postcards are still an effective |
| 4) Double check spelling and details to make sure that | | | | advertising medium for small businesses across the |
| they are correct and that you have included | | | | country so don't listen to those who will tell you that |
| everything that a prospective parent would expect to | | | | this method is no longer effective. Test it and see for |
| find. You don't have to include the prices of your | | | | yourself. |
| daycare services though. | | | | You only need a response rate of one or two per |
| 5) Test a variety of messages and formats to see | | | | 1000 flyers or postcards to make this method cost |
| which ones get a better response. | | | | effective for your daycare business so definitely give it |
| 6) Marketers think that people prefer postcards these | | | | a go and see if it works well as a method of bringing |
| days as they are smaller and can be easily filed away | | | | targeted leads into your childcare center. |
| for future reference. If you do go with flyers consider | | | | |